ACPE Refreshes Its Image
By John Roch, Communications Manager | April 2017
Since last year’s conference in Denver the Board of Directors with assistance from Jackson Spalding, an Atlanta-based marketing communications agency, has researched and reviewed ACPE’s brand and key messaging. Before ACPE could seriously consider changing the association’s name, it was important to evaluate who ACPE is and what differentiates it from others.
In addition to their research of the CPE market, Jackson Spalding conducted an excavation with a focus group composed of diverse ACPE members and staff to finalize its key messaging and brand essence.
At the beginning of 2017, the board conducted a survey to seek the wisdom and feelings of the membership regarding ACPE’s future. The membership was asked for their opinions on the following four name options: